Showtime At The Sheraton?
Can’t wait for the new season of The Tudors to air at the end of March? If you’re heading on vacation between March 16 and 30 and plan to stay at a Sheraton, you won’t have to! In an effort to promote the new season of the highly-acclaimed and now award-winning show, Showtime has struck a deal with the hotel conglomerate, allowing it’s season premiere to air for Sheraton guests two full weeks in adavance.
The Sheraton New York Hotel and Towers will also be the site of the season premeire on March 19.
“We’re excited to align our iconic brand with another leading brand in its industry — SHOWTIME,” said Hoyt H. Harper II, Senior Vice President for Sheraton Hotels and Resorts. “This partnership provides Sheraton guests special access to critically-acclaimed and popular content before it can be seen at other hotels.”
This isn’t the beginning of the partnership between the hotel chain and the network, however. Last year Sheraton Hotels made Showtime it’s premiere cable channel over HBO, and offered both Dexter and Brotherhood episodes before they aired on television. When guests gave both shows rave reviews, as well as loving access to the network in general, Sheraton stepped up it’s involvement to the new deal you’re seeing with The Tudors.
The season premiere will air on “Scene@Sheraton”, a new promotional brand the hotel chain is instituting. For more on Scene@Sheraton, check out this press release.
As for showing The Tudors early? I might have to check into a Sheraton for the night and watch it!
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